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Affinio + Audience Measurement = Competitive Advantage
Audience measurement is a crucial practice in the media and entertainment industry. Audience measurement companies like Nielsen, ComScore, HitWise, and Quantcast provide volumes of credible and highly...
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Why You Need B2B Buyer Personas and How To Create Them with Affinio Data
Today, more and more B2B organizations are shifting to persona-based marketing campaigns to deliver custom communications. According to eMarketer, the concept of creating buyer personas – a fictional...
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Who the Biggest Entertainment Companies Should Partner With
The entertainment industry is transforming: consumer options continue to grow, and the world is becoming more connected. For entertainment companies, brand partnerships are a significant source of...
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[CASE STUDY] How Affinio Insights Unearthed the Audience of Planet Earth II
We are excited to share that we recently collaborated with BBC Worldwide on a joint case study. BBC Worldwide utilized Affinio to validate who the audience of their award-winning documentary series,...
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McDonald's Creative Agency Review: Who is the Health-Conscious Foodie?
McDonald's just launched a USA creative agency review with hopes to significantly reduce the number of agencies servicing the Golden Arches and sharpen its brand messaging. The review, which includes...
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5 Reasons Luxury Car Makers Like Mercedes-Benz Should Be Using Social Network...
The auto industry spends big bucks when it comes to campaign creation, media buying, and influencer activation. Competition is tight, and new transportation trends loom. This industry needs to stay...
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How Audience Insights Empower the Sports Industry
“We in the sports business don’t sell the game, we sell unique, emotional experiences. We are not in the business of selling basketball. We are in the business of selling fun.” – Mark Cuban, team...
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Twitter Data Visualization of the Anthony Scaramucci News
Farewell, Anthony Scaramucci. Only ten days after being announced the new White House Communications Director under the Trump Administration, Scaramucci is out. When news broke, the Twitter-sphere had...
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Skinny Bundles on the Rise: The Data You Need to Know About American...
OTT is the true future of TV How people access content and television is being transformed. It has never been easier for American consumers to watch TV shows, news, sports, and movies without a...
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Affinio Named as a High Performer on G2 Crowd
Affinio has been named a top Social Analytics product by Enterprise Reviewers on G2 Crowd, a peer-to-peer, business solutions review platform. Our Integrated Audience Strategy Platform has been...
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Identifying Signal vs Noise in Online Trends
1. The sorts of things we call trends. Smart brands have become remarkably good at monitoring the social landscape for anything that looks like a trend: from hashtags within inner-circles on Twitter to...
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Data Shows the Netflix–Shonda Rhimes Partnership was the Right Move
Grey’s Anatomy, How to Get Away with Murder. . . and a Netflix Original Series? Netflix subscribers were sent into a panic in early August when Disney announced it would be removing all Disney and...
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The 5 Photos Travelers Share Most on Twitter
Food, concerts, sunsets, selfies. . . what are travelers sharing most on their feeds? The images an audience shares can provide a world of insight to marketers and brands. The personal photos travelers...
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Using Big Data to Identify the Biggest Influencers in Big Data
If the title of this article caught your attention, chances are you work with big data, have an interest in big data, or perhaps you’ve made our list of the Biggest Influencers in Big Data! We used...
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Affinio Raises $9 Million More for Interest Analytics Innovation
We are excited to announce that Affinio has raised $9M USD in our series B round of fundraising. The round was led by Round13 Capital, Build Ventures, and Whitecap Venture Partners. To date, our...
View ArticleAffinio Raises $9 Million More for Interest Analytics Innovation
We are excited to announce that Affinio has raised $9M USD in our series B round of fundraising. The round was led by Round13 Capital, Build Ventures, and Whitecap Venture Partners. To date, our...
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Affinio Hires Jason Ford as VP of Business Development
Jason Ford steps in to lead new business development at Affinio from Brand Networks We are excited to announce our latest addition to our executive team and welcome Jason Ford to Affinio as our VP of...
View ArticleWhy We Chose the Microsoft Accelerator (And Why We’d Do It Again)
For many tech founders, applying to be part of an accelerator is often only considered at the infancy stage as a means to “accelerate” their idea to a viable business opportunity. Most don’t consider...
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Brand Relevance: A Global Challenge in the Age of the Empowered Consumer
In a world where consumers have an infinite amount of choices, how do global brands stay relevant? The modern consumer expects brands to provide a valuable experience and understand them as an...
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#IP2018 Recap: The Rise of Relevance and Death of Programmatic
Insights from Day One at Industry Preview, New York. I got the chance to hear Lou Paskalis, SVP of Customer Engagement and Investments at Bank of America speak yesterday morning on the first day of the...
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